Try Reading a NEW Language

Boring presentation. Group of young business people in smart casual wear looking bored while sitting together at the table and looking awayRecently I attended a conference in the Northeast.  I was speaking in the afternoon so I got there early to do some prep work and networking.  During the lunch break, a few speakers came up to do some announcements.  Now a big reason people attend conferences (myself included) is to network.  With over 300 attendees, there was a lot of networking going around at all the tables.  People then began to leave and with about 20 minutes left of lunch break, only 1/3 of the room was full.

The featured lunch speaker was from the national chapter of the association and she was going to talk about trends in the industry and how the national chapter would help.  She was very enthusiastic and full of energy.  Unfortunately, those who actually listened to her numbered about 10 and they were up front.  The rest of the room ignored her.  Seemingly oblivious to this, she talked on and on from her prepared script.  It was a bit sad.  She seemed to have no clue that she was talking to nobody.  The paltry applause she got at the end from the remaining audience had to alarm her but she smiled and walked off the stage.  Either she pushed on professionally and then went into the Ladies Room and had a meltdown or she was simply clueless.  I felt very uncomfortable for her but it reminded me of the importance of reading an audience.  Learning the communication that body language provides us. Then, reading in that language.

Back in the 1960s, a researcher named Albert Mehrabian did a number of studies on communication, particularly which form of communication could influence the most effectively.  Although his data was coopted and inaccurately compared (this is the common statement that 55% of communication is from body language, 38% from tone of voice, and 7% from the words themselves) it’s pretty clear that body language talks. Loudly.  You have to be observant!

So if you find yourself getting the opportunity to speak to a large group or you have to speak to a smaller group to maybe make your case for a new idea, be mindful of the following:

  1. Empathize with Your Audience.  If it’s near lunchtime or the end of the day, be brief.  Nobody will complain if you end early.  If it’s late afternoon or midmorning, the audience may be tired.  Acknowledge all of this verbally. “Because it’s late in the day, I’ll make my remarks quickly so we can all get out of here sooner.”  Trust me, you’ll win big fans!
  2. Speak a Language the Audience Speaks.  Use their jargon, not yours.  Use examples that relate to them, not you.  If you use audio or video examples, use ones that relate to this particular audience.  Tie the unfamiliar to the familiar (again, familiar to them) and you’ll transfer your knowledge to them.
  3. Tell a Story.  Nothing communicates like a good story.  Told correctly, it will capture your audience and hold them to the end.  But you need to practice the story.  It should also be YOUR story.  No more “Starfish on the Beach” or “The Commanding Officer of the Battleship Arguing with the Lighthouse” stories.  If you want to look like a complete amateur, just use tired speaker-stories like these.  Be original and be YOU!
  4. Watch the Body Language of Your Audience.  This is where the lunch speaker failed.  If she had noticed people leaving or ignoring her, she should have stopped going from the script and tried something different.  Maybe even stopping to just tell a story.

Even if you dread it, there is no better way to connect, convince, or control a group of people than to speak in front of them.  Don’t waste the opportunity by failing to connect.  You always connect better if you read their body language and engage them on their level.  When you connect, you can convince.

How Well Do You Sell?

Above view of consultant shaking hands with customerIf you’re anything like me, you probably hate selling.

Most of us get our hate for selling from early childhood experiences like selling Christmas cards door to door or worse, having to sell Girl Scout cookies outside of a store to total strangers.

Then of course we deal with salespeople as adults which can put us off even more.  The car salesperson who we just know is dishonest and wants to screw us over.  The cold caller who pesters us to switch from Dish Network to DirectTV.

As someone who actually has to sell in order to get more clients, I’ve seen both extremes in the world of sales.  On one hand, there is the salesperson at the booth at a trade show who is too afraid to look at your when you walk by, instead peering intently into their smartphone.  Then there is the other extreme.

On a recent vacation to Cancun, Mexico I walked into the crowded flea market next to the Senor Frog’s to buy some souvenirs for family and friends.  I was about 10 feet from the entrance when I was immediately swarmed by vendors selling anything from t-shirts to plaster skeletons to spoon holders with Our Lady of Guadalupe on them.

“Where are you from?” they asked.

“Tennessee” I replied.

“Ah Tennessee Titans” (they pronounced it “Thennessee Thitans”) and proceeded to show me a plaster skull wearing a Titans football helmet.  They offered me a beer, probably to relax me and intoxicate me enough to suddenly develop an obsession for turtles sculpted out of abalone shells.  As it happens, I walked out of that market with a lot of stuff I really didn’t need nor intended to buy.  At least I was able to negotiate with them which meant I was only a little ripped off buying Mexican stuff that was probably made in China.

But it taught me a sales lesson:  There is a balanced approach to selling something to someone.

And just to be clear, all of us are salespeople.  We may not all sell products or services but all of us have to sell our ideas or opinions, or even ourselves to a hiring manager.  What is the best way?

  1. Build a genuine rapport. One of the T-shirt vendors in Cancun asked me where I was from originally which of course was California.  He said he was from there and lived there 6 months out of the year.  He referenced places only a Californian would know so we hit it off.  After buying stuff from him, I asked which vendor he trusted to give me the best deal on some plaster jewelry boxes.  He walked me over a couple of booths and introduced me to a guy who I then bought from.  When we went back for more t-shirts a couple days later, I went right back to his booth and we bought from him.  Rapport builds trust.  We buy from people we trust.
  1. Be Assertive, but Not Aggressive. Assertive means asking for the sale.  Aggressive means insisting on the sale.  I recently purchased a new Mazda CX-7 in Clarksville, TN.  The salesman spent about an hour demonstrating the features and benefits of the car.  At no point did he pressure me.  Finally though he asked, “What will it take for you to purchase this car from me today?”  Assertive?  Yes. Aggressive?  No.  Had he asked me that in the first 10 minutes it would have caused me to walk away.  But after an hour of conversation, it was an appropriate question.  After some haggling, I bought the car from him.
  1. Ask for the Sale. That’s the point of selling isn’t it?  Don’t expect the customer to just open up their wallets to you and ask you to reach inside.  This means you have to do the hard work to build rapport and explain the features and benefits of your product, service, proposal, or SELF.  Then, when it’s time, ask for the sale.

Selling is difficult and scary but by practicing the techniques and then putting yourself into that assertive mindset, you’ll be able to do it.  Trust me, I do a whole lot of selling in my business and even though it doesn’t come naturally to me, I’m getting better all the time.

All of us need to sell.  The question is:  How well will you sell?

The Wrong Way to Solve a Problem

remoteWhen faced with a problem, what do you do?

Some people rise to the occasion.  They are at their best when chaos reigns and solutions seem elusive.  They don’t show emotion, think and act rationally, and have a knack for making a tough situation seem rather ordinary.  We admire people like that.

And then there is everyone else…

One of the biggest challenges for my mom was learning new technology.  It seemed to grow in prominence in her life even as she aged.  My dad described her method of problem-solving a misbehaving computer or a confusing remote was “push every button until you figure it out.”  That of course never worked.  Their DVD player played every one of their movies in French until my son was able to fix it for them.

Sadly, that’s how most of us solve a problem.  We don’t really know what the root issue is so we go after the surface solution and try multiple attempts without documenting or testing anything which results in the occasional fix, but most often, a more complicated situation.

What’s the best way to solve a problem?  Try this approach:

Step #1:  Specifically define the problem.  This means name the problem.  Rather than “The TV’s broke” say “I can’t seem to figure out how to change the language from French back to English.”

Step #2:  Get out all documentation and manuals you have.  Intuition works occasionally but why reinvent the wheel when you can refer to some documentation.

Step #3:  Work systematically while testing and documenting each step.  Take a step.  Test the result.  Write down what the result was.  When you get a step correct, take the next step.  Stop, document, and move on.  Then, when the problem is solved…

Step #4:  Document everything you did.    This way you have more data to use when you need Step 2 in a similar problem.

This is the standard way to solve a technology problem but it can certainly work in other areas.

  • “John is a terrible employee”  (Vague, subjective, and not very specific)
  • “John is unreliable”  (Better, but still not specific.  What makes him unreliable?”
  • “John never seems to be here when we need him” (Still better, but more specific please?)
  • “John has been late 5 times in the past 2 weeks.”  (Now we have something to work with!!!)

Work through the steps using documentation from time and attendance, the HR handbook, and of course any previous performance documentation.  Then sit him down and figure out why he’s been late and get him to fix it.  Rather than trying a bunch of solutions to motivate John, be sure to go through this methodically.

Our organizational value is quantified by how well we solve or prevent problems.  Try these four steps next time you get challenged by a problem.

 

 

Why Being FIRST Sometimes Makes You Best

copyHollywood seems to be in full-bore reboot and sequel mode.  Where Summer and Thanksgiving used to be the launch of the big blockbusters, now they seem to be nothing more than a couple of new ideas but many more sequels and more recently, the reboot – a remake of a remake…of sometimes another remake.

Up until just about 10 years ago, there was the Batman movies which built on the original TV series from the 1960s with Adam West (with several different actors) and the Superman movies (with Christopher Reeve).  Then came The Hulk and Spiderman.  Then nothing.  Then of course came the multiple other superhero movies and then the phenomena of multiple Hulk movies (reboots) and to date, two more Spiderman reboots, another Batman reboot, and then of course Batman vs. Superman.

It’s not just superheroes.  Since the original Jaws movie in 1975, there have been four sequels and several other killer (really insane killer) sharks in movies.  Just when you think it’s safe to go back into the water…

What does this all have to do with you?  Well, how original are you?  How groundbreaking are your ideas?

There is a risk with being first and with being original.  You could of course be wildly successful.  That’s what happened with the original Jaws movie.  Even though the shark looked fake, the terror kept people in real life off the beach.  Sequels tried to recapture that same magic but aside from more realistic sharks and bloodier human feedings, they just didn’t have the same effect.  There was always a comparison to the original.

On the other hand, you might fail.  It’s possible.  But here’s the thing.  Even if it failed, you were the first to try.  Even if someone builds and perfects your idea, they still keep YOU in the conversation.  Someone else is trying to improve what YOU started.  YOU started.  You’re still memorable.

Hollywood seems to have lost its creativity.  And the more it happens, the more we think about and miss Adam West, Christopher Reeve, and the robotic fake shark Bruce.  The more you copy the original, the more the original shines.

What new idea have you been thinking about proposing?  What new direction have you been contemplating in your current career path?  Instead of waiting for affirmation from what’s already been tried, why not be the pioneer that will be remembered for no other reason maybe than it was simply the first…

 

 

Stop Taking “NO” for an Answer

Businessman holding paperMany years ago, while in the Navy stationed overseas, I remember what it was like any time you needed paperwork approved by our personnel support detachment (PSD), the equivalent of the HR department.  PSD was managed by a guy named John Clark.  No matter what you asked for, the answer was always a resounding “NO” without any explanation.  It might be because he outranked most of us, or maybe he was just a crotchety old-timer, but dealing with him and PSD was the nearest equivalent to going to the DMV.  I never forgot that.

Fast forward to today.  I do some work with a local company that complains incessantly they can’t seem to get into a nearby large organization in order to market to them.  It seems was an incident a few years ago and this company was banned from entering the premises to do business.  Unfortunate since the employees of this large organization are the perfect target audience for my client.  Nobody can tell me exactly what happened or where this ban notice is written, but they are all paralyzed by it.

Last week I attended a networking meeting and lo and behold I ran into the person from this large organization and I flat-out asked her what the deal was.  She told me it was a federal regulation that stated one part of my client’s services were not able to be promoted, but there was no official ban and they even looked forward to having this client get involved.  The regulation made sense to me and of course this is good news for the client.  If only they had simply asked after being told “NO” they could have been active and successful with this organization.

Our inability to move past “NO” is probably grounded in childhood.  We are all born naturally curious.  We ask lots of questions.  Finally, our exasperated parents tell us to quit asking questions.  Most of us stopped being curious then, but those who persisted began to encounter “NO” on a regular basis.  This culled the curious herd even more.  Now, just a few of us are left as adults to keep pushing when they hear “NO”.

It can be problematic to push past “NO” and it got me into a lot of trouble in the Navy and even in my first two jobs when I got out.  Today though, it’s the secret to getting business that others won’t ever get close to.  What’s the secret to pushing past “NO” without getting into trouble?

  1. Don’t push it when the “NO” is a safety issue. (i.e. “No Swimming in the Lagoon after Dusk Due to Alligators”)
  2. Don’t push it when addressing company policy that has a purpose.  (i.e. “Who are you to tell me I can’t wear jeans on Friday?” when working for a bank or financial institution)
  3. Don’t push it just to be a pain in the A**. (i.e. “This policy makes no sense.  I don’t care about it but I just feel like being an A**H*** today” – this was my first LPO in the Navy)

BUT, when the “NO” you consistently hear is preventing you from career or business success and you can’t get a clear answer as to why, then feel free to push back a little.

None of us wants to hear that we’re being held back by something that has no business doing it to us.  Pick your battles carefully and work diligently in the pursuit of “NO”.

Are Your Incentives Actually Incentivizing?

Still want to chew gum during the test?

Still want to chew gum during the test?

In my job working with organizations and business I often hear about new initiatives designed to build employee engagement.  Engaged employees, as the rationale goes, are more productive and loyal.  That’s a good thing.  The key of course is to figure out how to engage them.

Some companies try to be competitive with pay and benefits.  Others design educational and professional development incentives.  Some attempt to be Google, implementing organizational redesign with open workspaces, game rooms, and elaborate cafeterias.

And then there are those who use privileges to win over employees.  That’s also effective.  When done in the right spirit.

A colleague of mine shared the note that you can read in this blog.  It was given to all the kids in his daughter’s class in preparation for the standardized tests that are given each Spring.  The school was going to allow students to chew gum or Lifesavers during the test as a privilege, but first each student AND their parents had to sign a contract.  The gum chewing right came with a laundry list of requirements and rules.  What was designed to incentivize students was really no different than the standard set of rules they had to follow each day.  When the privilege has caveats, it ceases to be a privilege.

The idea of motivating people hinges around the concept that people are satisfied when they get WHAT they need, WHEN they need it.  Pay is only a part of it although to be fair, should be enough.  Privileges, like casual dress and bring-your-dog-to-work day should be those little surprises that dazzle and provide a spike in productivity.  But those privileges lose their luster when accompanies by a bunch of rules.  Granted, standards are important.  Provocative or offensive clothing can be a liability and nobody wants to step in dog crap when walking to the copier.  The rules are fine if the spirit of the privilege is not lost.

Which brings us to the gum-chewing contract.  With the fear of punishment high, combined with the added stress of standardized testing, I’m thinking students enter the test with lower morale than if gum was just outlawed.  The incentives just won’t incentivize.

So if your organization want to use incentives, keep the following in mind:

  1. Make the incentives special and limited in time.  Getting people accustomed to the incentive leads to it being seen as a right.  Now you’re stuck leaving it in place for good.
  2. Make the incentive something that the employee would want, not necessarily what you would want.  While I would love a new firearm as a gift, I’m pretty sure my wife wouldn’t see it as an appropriate anniversary gift.
  3. Make the incentive as rule-free as possible.  When privileges come with a host of regulations and rules, they just aren’t as special.
  4. Make the incentive as condition-free as possible.  My ex’s father paid to have the kitchen in her condo refurbished.  His condition was that she had to get rid of her pets and her son couldn’t fry doughnuts in the kitchen.  I’m not sure a gift should have that many conditions.

All of us love to give and get privileges.  Before giving them, take a moment to run through the checklist.  You don’t want your well-intentioned gift to have a negative impact.

 

 

 

 

 

 

 

 

Worst Things First

fish headsHave you ever had one of those days where you knew you had an unpleasant task to take care of but didn’t want to do it?  It may have been a call to return with an unhappy client.  Maybe an uncomfortable conversation with an employee.  Perhaps it was a sales call that you were terrified of.

If you’re like me (or most people for that matter) you probably lost sleep the night before and once at work, began to barricade your time with busywork that would occupy every corner of the day and prevent you from the task.  If you did this correctly, you could honestly say that you would have made that call or had that conversation but were slammed with crisis after crisis.  That bought you some peace, until you came home and realized that unpleasant item would now be waiting for you the next morning…only now the situation would be even more difficult to deal with.

Pain avoidance is normal.  Most of us hate pain and our nature is to do anything to never have it.  Sadly, avoiding just won’t work in most cases.  I’ve learned over time that the best way to deal with it is to use a variation of one of Stephen Covey’s 7 Habits for guidance.

In 1989, Stephen Covey authored one of the most popular business books of all time,

The 7 Habits of Highly Effective People.  In this book, he detailed principles for personal and professional success.  One of them, First Things First, was clear guidance for priority and time management.   I modified that one into:

Worst Things First

Like ripping off a Band-Aid, eating your Brussels sprouts first, or doing things like making the scary call or having that dreaded conversation, getting stuff out of the way is the best way to power through.  The longer an uncomfortable task is avoided, the harder it will be to recover from it.

Years ago, when stationed overseas at NAVCOMMSTA Harold E. Holt in Western Australia I befriended a group of SEABEES, the Navy construction folks that ran the public works department on base.  Their division officer was universally hated by the group and after enduring him for two years, they came up with a fitting farewell gift.  The night before his car was crated to be sent on the two-month journey back to the States, they stuffed a bag of fish heads under the front seat.  Imagine what that would have smelled like when he retrieved it?

That’s what happens the longer one of your uncomfortable goes unaddressed.  Fish heads are nasty, but it’s better to handle them on Day 1 then on Day 60.

This week, think about those “fish head” tasks you’ve been avoiding.  Why not get busy doing the Worst Things First and free up your time, energy, and emotional health?

 

 

 

Enough with the Quotes Already!

As a big user of LinkedIn, I am seeing certain trends that concern me.

  1. Putting stuff on it that really belongs on Facebook (political opinions, “can this WWII veteran get 1,000 likes?” and religious stuff).
  1. Self-congratulatory aggrandizing (“Honored to be the keynote speaker at the Colonoscopy Coalition Annual Meeting”)
  1. 3 photos of self or a book cover asking strangers to pick which one looks best by selecting A, B, or C.
  1. The Boss/Leader graphic depicting bosses driving slaves while the leader is pulling them forward on a rope (and other boss/leader comparisons).
  1. People straying from their lane of expertise while positioning themselves as experts (Tony Robbins now becoming a financial and investing expert or Dave Ramsey pitching pre-packaged meal plans – this being different than a regular endorsement)

Yes, you probably think I’m arrogant and opinionated and maybe I am.  Or maybe I’m just someone who expects quality content from my network.

Which brings us to my latest pet peeve:

The cliché quotes with incorrect or assumed attributions.

Take a look at the following:

lincoln quote

 

 

 

 

 

 

 

 

 

jesus quote

 

 

 

 

 

 

 

 

 

Albert Einstein (1879-1955) on 5 Pounds 1968 Banknote from Israel. German born theoretical physicist regarded as the father of modern physics.

Which one is legit?

Actually, if you picked Einstein you might be correct but even this attribution is not 100% confirmed.  What’s more worrisome is the fact that people look at these, nodding as if there is some pearl of great wisdom here and spreading it throughout their network.

If you ask me (and you are since you’ve read down this far), I’ll tell you my recommendations for establishing credibility and sharing wisdom via the quote.

  1. Make sure the quote is accurate.
  1. Make sure the quote is attributed to the right person.
  1. Make sure the context of the quote is correct.
  1. Don’t quote anyone. Develop your own wisdom and expertise and blog and write on it.

Sending out clichés is the lazy person’s way of attempting to inspire an audience.  You have an amazing brain in your head.  Develop and share your own wisdom.  There is always room for more in this world.

How to (Credibly) Sell Something

That being the case, I’ve found that people who aren’t trained sales or marketing professionals prefer to do everything BUT address pain points.  None clearer than the billboard I saw in Clarksville, TN this week.

Now if you look at it, you’ll probably have several questions:

  • Who is Mr. Murples?
  • If he’s the baboon with the big glasses, what does he know about buying a car?
  • If he does know about buying cars, how do we know that their prices are the lowest?
  • Why is Mr. Murples so huge when the car that has the low price on it is dwarfed?

Does this billboard do anything to convince anyone they should buy at this dealership?

Now I have nothing against this dealership or Nissans for that matter. I even like baboons (but I’m not a fan of bow ties, on humans or baboons). I do have something against spending hard-earned cash on crappy advertising.

And because I do, I’d like to offer up some suggestions for the next time you’re trying to sell something (or yourself) to someone.

  1. Identify Your Potential Audience. Who are they? What do they like? How do they think? In the case of a car buyer, think about what demographic might be interested in a Nissan. Everyone loves buying at the lowest price. Do Nissan buyers like baboons with bow ties and glasses?
  2. Identify their “Pain.” In the case of car buyers, low price is certainly important but what about a buyer-friendly experience where there is no haggling over the price? We want to attract the right people to the lot. Not sure what you’d attract with a bow tie-wearing baboon.
  3. Figure Out the Best Way to Reach Them. Billboards might be great when marketing to people on the road. That may be where your buyers are. Possibly having a baboon on the billboard gets attention in a sea of other car dealer, law firms, and insurance agencies who seem to dominate the billboard methodology. But does this really work? Which leads to…
  4. Measure Your Results. I’m not sure how one would track who comes in based on seeing Mr. Murples. If the dealership actually polls potential buyers, they’d be wise to count just how many were drawn in by the ad. If Mr. Murples is driving up sales, keep him around. If not, move on and maybe try NOT using animals.

These lessons work in sales and in interviewing for jobs. Take some time this week to reexamine your sales and marketing strategy. Mr. Munro thinks it’s a great idea. You’ll have to ask Mr. Murples his opinion.

The Secret to Getting Great Critiques on Your Presentation

Lavatory sinks

This is where your presentation gets REAL critiques. Prepare for this audience and the rest is a breeze!

When I’m in town, I like to attend my local Society for Human Resource Management (SHRM) chapter meetings.  These are a great place to network and you can certainly learn from the topics that are presented.

At the end of each session, there is a little card on the table that you fill out with feedback for the speaker and the event.  Most people scribble a few notes and check the boxes and then head out the door.  I’m sure the cards are useful, but what really matters is what people say about your presentation in the bathroom shortly after.

I’m always amazed at the critiques speakers get when audience members are in the safety of the bathroom.  I hear criticism of the topic, the slides, the speakers themselves, etc.  People feel a bit more candid I guess when in this unique, sacred place.

Now you can fear this phenomenon if you’re a speaker or you can simply use it as a tool to better prepare for your next presentation.  Here are some of my suggestions:

Your Topic:  If you’re going to present, be sure to present on a topic that’s timely and relevant.  Of course you need to know your audience for this one.  Find out their experience level.  Inquire about some of the “pain” they experience.  Then deliver solutions with a “how to” theme.  Make sure they leave with tangible takeaways.  Avoid subjects that are dated (Generations in the Workplace), stereotypical and divisive (Generations in the Workplace), fads (Generations in the Workplace), or that have been beat-to-death in numerous other presentations (Generations in the Workplace) – You see a theme here don’t you?

Your Command of the Subject:  Make sure you present on a topic where you are either a recognized authority or at least a strong, proven subject matter expert.  If you can’t intelligently answer hard questions at the end of the presentation (and this is common criticism in post-presentation bathroom critiques) then find another topic to present on.

Your Visuals:  Be different and ditch PowerPoint® or minimize the amount of slides you need.  Use relevant videos and debrief them clearly.  If possible, use a flip chart and talk while writing down your points.  Even consider tools like Prezi for a different visual approach.  AND, have a backup plan if you can’t get Internet, sound for videos, or a correct connection from your laptop to the data projector.  Just so you know, I’ve never had a person complain that I didn’t have a PowerPoint® presentation.

Your Style:  Have someone evaluate your style before you present.  Pay attention to the amount of times you use fillers such as “um” and “ok.”  Don’t start off every statement with “So” (“So today we’re going to talk about how to deal with generations in the workplace.” “So you know all those Millennials want a trophy for just showing up.”  “So you know you should always tell Gen Z how their job relates to a clean environment and workplace harmony”).  Unless of course you’re pitching a product on Shark Tank.  Then you look weird if you don’t start off every statement with “so”.

Your Appearance:  In my experience, women don’t have issues here but men do.  Guys, spend some money and get a suit that actually fits you.  Shine up your shoes.  Brush the dandruff off your shoulders if you wear a dark jacket.  Take a long look in the mirror before leaving the house.  If you look there and see Andy Rooney staring back, take a beard trimmer and shear those eyebrows.  Start with the highest setting and work your way down.  Don’t ask me how I know this.  Look up your nose and trim out all of those nose hairs.  Then look at your ears.  Same thing here.  You want people to talk about your amazing presentation, not your lack of style and personal grooming.

I know this is a lot to think about but it’s the little details that make your presentation a success.  Plan out the presentation and prepare for those inevitable bathroom critiques.  They happen whether you like it or not but preparation before will certainly give them something positive to talk about, while they’re hopefully washing their hands.